Black Friday is harmful to the environment 

It might not be obvious at first, but the environment takes significant collateral damage during this time of year. Discounted items and apparel fuel the desire for shoppers to refresh their wardrobe and discard old clothing items. Many of them end up adding to heaps of textile waste in our landfills. Globally, 80 billion new articles of clothing are purchased a year, most of which end up in landfills. And according to the Ellen MacArthur Foundation, one garbage truck of textiles is landfilled or incinerated every single second. It is no secret that overproduction and overconsumption are directly linked to the current climate crisis, and that the fashion industry’s contribution to it is only projected to rise.  

Black Friday reflects the true cost of fashion

Black Friday also reveals the true cost of fast fashion. Don’t be fooled; brands do not discount their items to sell below their real cost. If an item can be discounted up to 70% by a brand, it means that the majority of its original cost was markup in the first place. But where costs have been cut, someone else has had to pay the price.

That same brand will have produced that garment by using cheap labor (meaning poor labour conditions for garment workers) and by using mass-produced, low-quality fabrics. With constant pressure to produce new styles and drive prices down, the supply chains of fast fashion brands often lead to garment workers suffering under inhumane working conditions, with low pay and excessively long hours, and many of these brands have been found to be cutting costs through child labour or modern slavery.

On the contrary, our prices reflect the true value behind each piece of clothes: we have smaller margins, higher costs and we just cannot (and don’t want to) compete with fast fashion retailers. Our prices are fair all year long and allow us to pay our seamstresses fairly, choose the best fabrics, and grow our business.