Luxury at a fair price
Instance started in 2018, when Maud, the founder and designer realised there was a lack of ethical brands with the Made in Italy label.
She started creating statement blouses with the most precious materials, collaborating with small Italian workshops, injecting her French touch in each piece.
Since Instance doesn't work with intermediaries, our prices are fair to both the artisans and the consumers.
A creative journey
From a dream to reality
Designing a collection is an exciting and challenging journey.
The process begins with a sketch and the gathering of fabric samples. From this first step, the designer discusses with the pattern maker to evaluate the challenges and of each model.
Through mutual trust and understanding, the experienced model maker is able to transform the designer's drawing into the first prototype.
The best quality at your fingertips
Pure silk and craftsmanship
We exclusively use the best quality Italian and French fabrics to create our garments. These fabrics are dead stock materials, meaning that they are leftovers that were produced for other brands. Our most iconic and precious material is silk, that we source in the historical region of Lake Como.
Once the prototype is modified and validated, we start working with artisanal workshops in Italy to benefit from their seamstresses' expertise.
We want to show it is possible to create luxurious and desirable garments in an ethical way.
From Milan, with love.
Italian excellence within reach
We visit the Milanese workshops regularly to make sure everything is perfect. A few weeks later, the beautiful pieces arrive at the Studio, where they patiently wait to become part of your closet.
Our showroom welcomes you from Monday to Saturday for a unique shopping experience.
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